Michelin

Last year, I had the chance to capture two innovations for MICHELIN. First Le Bureau Des Itinéraires! This place used to help travelers plan their journeys long before GPS apps were invented. Now it’s called: ViaMichelin.

And the second one. Where do the MICHELIN stars come from? Follow me with on a journey to the origin of what has now become the reference for culinary excellence!

To tell this story we created 3 carousel posts and 1 Youtube video.